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Channel Strategies
We have extensively studied both channels and customers. We have traveled the country looking at both of these key subjects. Our Channel Plan structure has been utilized by companies worldwide. With this experience, we can create the best plan possible for your needs.

What do we mean by outlet and channel?

Outlet: a place where something is sold, a single entity that can basically sell anything. These can include kiosks, store fronts and carts.

Channel: A grouping of common retailer or food service outlets that have similar consumer characteristics. These consumer characteristics are so similar in fashion to be able to cluster outlets into channels.

Channel Research: We could create a channel study that shows the best to target for your products. This study will prioritize which channels would be best to go after first. Not only will there be channels listed, but those customers as well. We will list by area, those customers that are appropriate to target. This list of customers would have all the key details such as name, address, phone, contact and email.

***Specific Channel Plans: We could create plans that would be catered to one channel. Examples of a channel plan target include:
The Camp Store Plan
The Airport Retailer Plan
Channel Management: We will create a strategy for you that details the best way to manage a specific channel. One channel might be better served if you targeted them by phone where another may need physical contact. We will show you what the traditional way of selling would be for that specific channel.

We will educate you on our path of a typical channel structure:
Outlet to Sub Channel to Master Channel.
Developing New Markets: We can create a market study that will show such topics as channel density in that market, new trends, what retailers might be coming in and other related subjects.

We could also show you what manufacturers that may or may not have a stronghold in specific areas, what areas show the most promise and so on! Customer/Target Database Creation and Management: We could create a database that would warehouse all customers and targets. This database could be given to you in the program of your choice.

The customer/target details could include:
 
The Account Number (e.g. 00-454500)
The Account Name (e.g. McLain’s General Store)
The Account Address (e.g. 605 E 2st St)
The Account City (e.g. Port Angeles)
The Account State/Region/Province (e.g. Washington)
The Account Country (e.g. USA)
The Account Zip Code (e.g. 98362)
The Account Phone Number (e.g. 602-462-2317)
The Account Fax Number (e.g.360-452-9338)
The Account Contact or Buyer (e.g. John Sebastian)
The Account Email Address (e.g. John@Mclainsgeneralstore.com)
  
Customer Profiling: We can create specific customer profiles detailing items such as channel ranking, business volume and key management details. This would be in addition to your customer/target database.

Retailing Strategies: Do we set up our own retail stores for our products? Do we devise an outlet store strategy? How do we market close coded or out of fashion merchandise? Do we set up a ‘store within a store’ concept with a retailer? We can show you examples of these and other strategies and let you know what is working and not working.
 
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